O2O and other patterns to cut the line entrance.In this process of cooperation, Alibaba, Tencent and other Internet companies jointly funded with the car companies to build a platform, and then according to the degree of in-depth cooperation, investment,
tn, giving priority on the platform show or recommendation. Dai Yongjia For example, if a video site with a deeper collaboration platform,
tn, it will be given priority to ensure that, "such as when you open the Web site video speed quickly, and without the cooperation of other similar sites will slow down the speed."The other side of the coin: business models and network support worrisome40 billion passengers a year, it is indeed a digital sound exciting, but the business model looks beautiful but subject to many constraints.Paradox scale and advertisingThis new business model will soon be advertising companies, travel companies eyeing. The above Bus Wi-Fi equipment vendors told "IT Times" reporter,
tn, as of now, their cooperation reached in almost all media advertising companies,
tn, travel companies to purchase equipment and then provided to the public transport,
tn, passenger transport companies free of charge, "mainly to provide Local restaurants,
tn, fast consumer of large advertising enterprises, the final cost of this part of the equipment by the online business advertising revenue sharing. "But MediaCross cloud-linked network CEO Jiang Lan opinion.
this passenger Wi-Fi platform is blindly optimistic, for advertisers and delivery companies, the effect is not very satisfactory,
tn, "This model nationwide scale not great, not the first choice for brand advertisers,
tn, is the only local ads based lifestyle services,
tn, such as food and beverage promotions, but such ad impressions and earnings were not high, a picture click on it a few cents money in the short term is difficult to see direct benefits, the advertising companies and business owners only as a supplement business, if not to make money, and very difficult to rapidly expand the scale. "Network is the biggest constraintAnother embarrassment is that the body is equipped with the Wi-Fi devices use more, the 3G equipment, through the device into a 3G Wi-Fi,
tn, so the flow and speed constraints allow enterprises to become a dilemma."This platform can access Wi-Fi.
and other online content, but still has limited accordingly." One has a number of advertising agencies and enterprises to provide passenger-car Wi-Fi equipment operator who told reporters, has been successfully applied in Wi -Fi platform, and are based on the 3G signal distribution, while capable of providing up to 30 to 40 people online. In order to ensure that the user's Internet experience,
tn, the platform shut down parts of the network channels and content, and network speed is limited to single 40 ~ 50KB / S. This means that the user may not open properly part of the video sites, but only to ensure that the web browsing, use microblogging, letters and other basic functions.In order to compensate for the lack of online video and other applications,
tn, operators took another compromise approach: small flow applications on the external network.
the flow of the application to stay locally.In the current mainstream car Wi-Fi devices are loaded with an SD card or hard drive,
tn, which built a number of popular films, games,
tn, traffic will occupy more of these content directly stored locally, so that users can LAN form profiles.The operator told reporters in the 3G signal devices, each bus traffic Wi-Fi mobile platform is 2 ~ 5G / month, will not exceed the maximum 10G,
tn, although currently there is support for 4G network bus Wi-Fi platform, but initiative to purchase upgrades of few. This is obviously difficult to meet the increasing network user needs.
while the emphasis on traffic management operators can not get more profits. Users and operators, which seems to be a Gordian knot.On the business model in terms of the entire platform,
tn, also has its own limitations. Under the existing model, car Wi-Fi equipment,
tn, operating costs are provided free by the advertiser, the flow rates can be controlled within hundred dollars per GB,
tn, which is within the range of advertising businesses still can afford the.
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